Sparking a Green Revolution in Jewelry Glamour
In the ever-evolving world of fashion, where glitter meets conscience, we faced an exhilarating challenge with Mia By Tanishq. Our mission: captivate the discerning eyes of the millennial generation through the dazzling allure of sustainability. Crafting a narrative that blends opulence with responsibility isn’t just a goal—it’s a calling.
Challenge components:
Audience Analysis
Consumer Insights
Audience Segmentation
Printing materials
Communication Strategy
Brand Identity
Color Palette
Typeface
Iconography
Understanding the material
Design sturdy structure
Sustainable Elements Integration, such as Seed Card, etc.
Craft sustainable boxes & trays
Guidelines of sustainable materials
Crafting Elegance, Forging Tomorrow
Welcome to a realm where elegance dances hand in hand with eco-consciousness—a realm we pioneered for Mia By Tanishq’s trailblazing Lab Grown Diamond range. Our creative forge blazed with innovation as we embarked on a journey to redefine luxury. Here’s how:
Eco-Strategy: We dived into sustainability’s depths, crafting a resonant communication plan for eco-champion millennials, cocooning Mia’s treasures—a timeless bond with Earth.
Material Research: Discovered robust, renewed materials, we were very particular about materials.
Unboxing Experience: Unboxing transformed into a sensory symphony; our sculpted packaging kindled anticipation and creating cherished memories.
Packaging Design: Our designers blended elegance and sustainability, crafting packaging that murmurs tales of responsible indulgence.
Witness Mia By Tanishq’s Lab Grown Diamond range—a realm where diamonds shimmer not just with beauty, but with purpose. Every unboxing is an invitation to sow the seeds of change, as our seed cards bloom into a greener tomorrow.
Our focus rests on a vibrant tapestry of change-makers and trendsetters—the millennial generation, aged 25 to 40.
They seek to adorn their lives with products that resonate with their values.
This generation, armed with digital prowess, values authenticity, sustainability, and experiences that transcend the ordinary.
Creating a sustainable jewelry box:
We opted for renewed paper as the star material for the jewelry box! Now, let’s talk structure. We aimed for nothing less than a sturdiness superhero – a box that can totally handle whatever bumps and jolts come its way during delivery.
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MUMBAI
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+91 97703 22212, 79870 81548
INDORE
402, Manas Bhawan, 11 RNT Marg, Indore, Madhya Pradesh 452001
+91 0731 2527039
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