Apsara Tea

CLIENT

THE CHALLENGE

Apsara Tea has been established in India since 1946 and now they want to expand reach in modern trade space, so the challenge was to revamp the traditional identity and give it a modern look and feel.

SERVICES OFFERED

01

Audience Research

Audience Analysis
Consumer Insights
Audience Segmentation
Market Intelligence

02

Branding

Strategy & Positioning
Persona Building
Naming & Architecture
Identity
Messaging
Implementation
Environments

03

Packaging

Research on Buying Experience
Color Palette
Typography
Packaging Design

04

Creative

Campaign Creation
Creative Design
Annual Calendar
Copywriting

05

Web Development

User Experience
User Interface
E-Commerce Experience
Copywriting
Banner Creatives

LOGO CONCEPT

A + Tea Leaf

BEFORE / AFTER

BUILD
OUT

HOW WE DID IT

We have researched on how their current audience is interacting with their products and found out how we can increase the engagement among them as well and attract new customers from the modern trade shelves. We changed the whole brand strategy, brand identity and packaging of products which increased their sales and gave them freedom to expand under modern trade segment.

BRANDING

We played around the icon “A” and tea leaves and integrated both together to give minimalist yet elegant logo identity. We even fixed certain guidelines for color, measurement and placement of their logo on packaging, collaterals and digital media.

PACKAGING

We deep dived on research with their competitors on placement and look and feel on product shelves. Built a strategy to give them fair competition, highlighted the value proposition of products and made it stand out from the sheep.