CLIENT
Maea Skincare
THE CHALLENGE
At the time of 2020 pandemic, when almost everyone in India was trying out home remedies to stay healthy & fit. The founders of Maea Skincare analyzed a gap in cosmetic industry, all they found were labels listing artificial flavours, fragrances, sweeteners, colors, & preservatives. Both of them got an idea to start a skincare product line produced from probiotics and superfoods, which would be good for the skin, good for the environment and good for the wallet.
They approached Glint to work on branding & packaging, which should speak out brand’s core values, vision of making skin healthy from within and and exceptional packaging & unboxing experience.
SERVICES OFFERED
01
Qualitative Research
Audience Analysis
Consumer Insights
Audience Segmentation
Market Intelligence
02
Brand Identity
Architecture
Identity
Logo
Messaging
03
Packaging
Research on Buying Experience
Color Palette
Typography
Packaging Design
Unboxing Experience
"The look & feel kept for Maea is minimalistic, simple & direct, to reinforce the idea of 'making skin healthy from within' by using probiotics & superfoods as ingredients"
BRAND IN ACTION
Brand
Messaging
We created the brand communication integrating the skin consciousness + women empowerment, which helps the brand in connecting on emotional level with skin conscious women (our Target Audience)
Further, we developed a compelling brand story that resonates with consumers interested in using non harmful skincare products and sets Maea apart from competitors.
PACKAGING RANGE
By understanding the consumer behaviour we created uncluttered & minimalistic design, that puts the focus on the products and the ingredients.
Keeping the consistency with brand’s personality – premium, informative, direct, sustainable.
We used bold and simple typography that is easy to read and clearly communicates the brand’s messaging.
