Maneela - At Glint

CLIENT

MANEELA

THE CHALLENGE

The client wanted to connect the identity with traditional India and create an elegant mark with “M”.

A thorough branding identity process was carried out to dive deeper into the brand values that the brand wanted to be known for.

Starting with brand keywords that expressed the values followed by a moodboard, and a few logo sketches with the letter “M”. We agreed on a simple mark as most fashion brands do to keep focus on the products and keep the branding only to where it absolutely needed it to be.

SERVICES OFFERED

01

Audience Research

Audience Analysis
Consumer Insights
Audience Segmentation

02

Branding

Persona Building
Logo Identity
Messaging
Implementation

LOGO CONCEPT

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MUMBAI
Plot No.33, HMG House, MIDC Central Rd, Andheri East, Mumbai, Maharashtra 400093
+91 97703 22212, 79870 81548

INDORE
402, Manas Bhawan, 11 RNT Marg, Indore, Madhya Pradesh 452001
+91 0731 2527039

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