Cream Stone Ice-Cream

CLIENT

CREAM STONE CONCEPT

THE CHALLENGE

Churning out a packaging design as cool as the Cream Stone treats themselves—no small scoop!

The challenge? Crafting a look that screams “modern, trendy, and oh-so-cool” for an ice cream brand that’s a certified crowd-pleaser among the millennials.

SERVICES OFFERED

01

Research

Audience Analysis
Consumer Insights
Audience Segmentation
Printing materials

02

Branding

Communication Strategy
Brand Identity
Color Palette
Typeface
Iconography

03

Packaging Design

Sustainable Elements Integration, such as Seed Card, etc.

04

Prototype

Making the digital version in real life

BUILD
OUT

HOW WE DID IT

Hold onto your cones because here’s the scoop! We focused on curating a vibe.
Picture this: vibrant hues, Instagrammable aesthetics, and a vibe that says, “I’m not just an ice cream package; I’m a fashion statement.”

Imagine the brainstorming sessions where creativity flowed as smoothly as a scoop of Cream Stone’s finest. We delved into the psyche of the millennial audience, deciphering their language—the language of trends, vibes, and Instagrammable moments.

But here’s the secret sauce—our packaging didn’t just sit there looking pretty. It was an influencer in itself, silently urging customers to capture, share, and make it a part of their social media feeds.

THE IDEA

Creating the experience ice-cream jar:
We opted for renewed paper as the star material for the jewelry box! Now, let’s talk structure. We aimed for nothing less than a sturdiness superhero – a box that can totally handle whatever bumps and jolts come its way during delivery.