Schutzen Care approached us at Glint Studio, they presented us with a unique challenge: to create a brand name that exuded international look and feeling.
They are the global leader in developing innovative Sustainable, Safe, Scaleable, Non toxic Biobased & Biodegradable chemistries for Textile processing, Water based Paint & Coating, Personal Care, Home Care, Fabric Care & more.
Schutzen Care’s aspiration was clear: they desired a name that would transcend linguistic boundaries and convey the essence of their products’ qualities.
Audience Analysis
Consumer Insights
Audience Segmentation
Name Suggestions
Identity
Logo
Messaging
Research on Buying Experience
Color Palette
Typography
Packaging Design
Unboxing Experience
We accepted the challenge and, after exploring different languages, chose the elegant French word “Delicato,” meaning ‘soft.’ This word perfectly aligned with their vision—a brand synonymous with gentleness and quality.
Our journey didn’t stop at the name. We meticulously designed a logo and packaging that reflected premium quality and conveyed a meaningful story. Collaborating closely with Schutzen Care, we ensured their vision was at the forefront of our design process.
The result? ‘Delicato’ became a symbol of Schutzen Care’s commitment to quality and sustainability, a name that transcends borders. This collaboration transformed a challenge into a success story, proving that creativity and commitment know no bounds.
The logo we crafted for Delicato was a visual representation of softness and care. It featured a subtle, flowing design that evoked a sense of gentleness and luxury.
Our packaging design for Delicato fabric conditioner was an immersive sensory experience. We incorporated fabric illustrations that depicted the softness and quality of the product. Additionally, we used gold glittery fragrance illustrations to represent the effect of fragrance emerging from fabrics when touched by hands or objects. This unique design element not only made the packaging visually striking but also communicated the product’s core promise—the release of a luxurious fragrance upon contact with fabrics.
Our tagline, ‘Infused with power scent beads,’ encapsulates our commitment to combining the power of science with the allure of fragrance.
It resonates with those who desire more than just softness in their fabrics; they crave an extraordinary sensory journey. Our scent beads transform each touch into a moment of delight, creating an enchanting atmosphere that lingers long after laundry day.
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