We all know the Coca-Cola logo when we see it. But the changes this logo has seen! Oh, if logos could talk. It hasn’t always looked exactly as it does now, as this timeline explains…
John S Pemberton finalises the formula for his new drink, and his partner, Frank M Robinson, suggests the name Coca-Cola, believing that “the two Cs would look well in advertising”. He experiments with writing the company’s name in Spencerian script – a popular writing style back then.
The trademark is added to the tail of the first ‘C’.
For one year only, our logo gets a dramatic, swirly makeover.
The words ‘Trademark Registered’ move out of the tail of the ‘C’. The trademark is noted below the logo, instead of inside it.
This is the age of the Arciform or ‘fishtail’ logo.
The Arden Square logo is unveiled. In a red box, the Coca-Cola script is underlined with a white ‘wave’, or ‘Dynamic Ribbon Device’. This is still used today.
As part of the ‘Coca-Cola… Real’ campaign, the white wave is enhanced with a shock of yellow and some bubbles.
A simple, bold approach with a single white ribbon.
Coca-Cola’s 125th birthday logo sees bubbles bursting from the contour bottle – a celebration of past, present and future.
Coca-Cola’s 125th birthday logo sees bubbles bursting from the contour bottle – a celebration of past, present and future.
Source: https://www.coca-cola.co.uk
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