CLIENT
PEEKABOO CAFE
THE CHALLENGE
We had to ensure every aspect reflected Peekaboo’s ethos: “Tastier with Friends.”
The goal was to craft a compelling and distinctive identity that would resonate with the Gen-Z and millennial audience, emphasizing friendship, modern vibes, and unforgettable flavors.
The cafe’s unique drive-in concept, coupled with a focus on privacy and bonding over food, required a branding strategy that balanced wit, approachability, and elegance. Additionally, we needed to position Peekaboo as the ultimate destination for delicious snacks and beverages while fostering emotional connections, making it the go-to place for friends and couples alike.
SERVICES OFFERED
01
Research
Audience Analysis
Consumer Insights
Audience Segmentation
Printing materials
02
Branding
Communication Strategy
Brand Naming
Brand Identity
Color Palette
Typeface
Iconography
03
Packaging Design
Understanding the material
Design sturdy structure
04
Packaging Sourcing
Sustainable Elements Integration, such as Seed Card, etc.
05
Marketing
Craft sustainable boxes & trays
Guidelines of sustainable materials
THE
RESULTS
HOW WE DID IT
Our visual identity combines playful, contemporary illustrations with a bold and approachable typographic style that resonates deeply with Gen Z and millennials. The result feels vibrant, relatable, and undeniably fun, all while maintaining a sense of authenticity and warmth.
Our campaigns, both digital and on-ground, captured the essence of friendship and memorable connections, inviting customers to experience a place where food becomes an emotional bond. From the quirky yet stylish logo that embodies togetherness to the witty taglines that reflect the joy of dining with friends, every touchpoint of Peekaboo speaks to its core promise: “Tastier with Friends.”
The cafe quickly became a local sensation, with its unique pop-up design drawing in crowds eager to create memories over handcrafted burgers, indulgent cold coffees, and mouthwatering bubble teas. Social media engagement skyrocketed as customers shared their Peekaboo moments, organically amplifying the brand’s reach.
The result? A brand that not only stands out but also connects deeply with its audience, transforming Peekaboo into more than just a cafe—it’s now a symbol of cherished friendships and delicious experiences. Peekaboo has become the ultimate hangout spot, proving that taste and bonds truly go hand in hand.