Félicité is a french word meaning bliss.
The brand wants to position itself as a luxurious toiletries brand serving to premium hotels of the world.
The founders wanted this positioning to be perceived from its brand identity & packaging experience.
Audience Analysis
Consumer Insights
Audience Segmentation
Market Intelligence
Naming & Architecture
Identity
Messaging
Research on Buying Experience
Color Palette
Typography
Packaging Design
The design of Felicite icon is a hybrid of 3 major fundamentals:
1. Bliss; Felicite in English // We brought the soft & feminine feel of this word into the look of Felicite logo
2. Care hand icon // Since caring is the fundamental of hospitality
3. Brand name credential “F”
To make brand identity unique we completely customised its logo icon & typography. The typography was first sketched with pencil then converted on digital and polished, while keeping the brand personality consistent.
Logo icon was inspired from 3 major fundamentals –
1. Bliss; Felicite in English // We brought the soft & feminine feel of this word into the look of Felicite logo
2. Care hand icon // Since caring is the fundamental of hospitality
3. Brand credential “F”
We deep dived on research with their competitors on placement and look and feel on product shelves. Built a strategy to give them fair competition, highlighted the value proposition of products and made it stand out from the sheep.
By understanding the consumer behavior we realized people inside the hotel washroom are just want to quickly identify the relevant product they want to use and move out.
We made sure that the product recogniztion has to be simple and easy. We differentiated products by its packaging color and packaging color should be the most highlighting point.
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